When I’ve seen people fail, I see people just make a product or pick a product that they don’t care about and aren’t passionate about.
You’ve got to develop a product that you actually care about and will pour your life into. A big part of it for us was product selection, like, identifying a product that actually mattered to me. offers the best course for launching an Amazon brand I consider them the MBA in this space. I tell them you can do a simple Google and YouTube search and find a ton of courses. What advice do you have for entrepreneurs who are just starting out? In some cases their child was labeled in school and teachers were recommending Ritalin and some of those other alternatives they were desperate to find a natural solution so their kid didn't have to be labeled, or live with that stigma or go on the drugs with all the side effects. We were just floored by the responses, the stories that we got from parents who were in a similar situation as ours. JP: Genius Drops was the initial product we launched. How did you know your product was working for customers?
Here’s his advice on how to grow and scale a natural vitamin supplement brand. He also says it’s important to know when to pull back, something he did after a less-than-fulfilling stint on. His advice to other entrepreneurs: “Until you’re making a million dollars, you do one thing, and rinse and repeat,” says Pratt, who says he wasted three years “chasing other things outside of what I was great at.” “And then the shiny objects start to pop up.” “This usually happens once they get a couple products out the door and they're doing you know, $5,000 or $10,000 a month in sales,” Pratt says. “That's just the fastest way to grow a brand out the gate for most people for most people,” Praff says.īut scaling from that point can be problematic, especially if a founder gets distracted. When Pratt coaches other entrepreneurs, he tells them to start on Amazon. Today, JoySpring is sold on Amazon, Shopify and in Whole Foods Markets throughout the state of Florida. The key, Pratt says, is going one product at a time. In 2020 JoySpring did $6.1 million in sales with 250% growth over the prior year, Pratt says. Pratt and his wife launched JoySpring on Amazon with only one product, Genius Drops, a vegan, gluten-free, herbal product made with hibiscus flower, ginkgo, gotu kola, rhodiola, licorice root and peppermint, in late 2015. “You shouldn’t have to choose between a natural product and something that will actual work.” “And the ones that said natural didn’t work.
We were staying away from sugar and red dye and TV, we were doing all the natural things, but we were looking for some kind of vitamin to help.”īut he found that most kid’s vitamins were gummy vitamins or tablets full of sugar, dextrose or gelatin. “We were looking for things to supplement. “We were having a lot of issues with just behavior, schoolwork and focus,” He says. “That was the first big shift for us as a family into a holistic lifestyle.”Ī few years later, one of Pratt’s four daughters, who is on the autism spectrum, was struggling at school and home. “There’s a lot of crap that’s being sold, even in natural products, that she was putting into her body were cancer-causing,” he says. Reading the ingredient list became an “aha" moment Pratt says. But she after cancer she began to evaluate anything and everything she was eating and putting in her body.” “So you can imagine how devastating that was to hear. “My wife was 23 years old, had played college basketball and was the picture of health,” Jason Pratt says. Tara, a college athlete, had survived thyroid cancer. The Pratt family had already been through a lot.
When Jason Pratt co-founded JoySpring, a non-GMO natural wellness brand, with his wife Tara, they were elated to offer customers cleaner, allergen-friendly supplements.